It is estimated that the global population will reach 10 billion people in 2050, and we will need roughly 60% more food than today to feed the world. Improved Nature is addressing the need to feed more people by taking an innovative approach to high-quality protein. We start with sustainably sourced soy and add a pinch of science to deliver the taste and nutrition consumers expect from meat, but with more efficient and scalable plants.
It is possible to produce an abundance of healthy, flavorful plant-based protein with responsible use of existing resources. In fact, we are committed to Zero-Deforestation. Efficient use of natural resources is considered the single-most important step toward a sustainable food future. We are committed to providing Better Protein for a Better Planet™.
Half of American’s agree that plant-based proteins are better for you than animal-based options.
PBFA is a dedicated group of members and supporters with the shared goal of ensuring the plant-based foods industry will thrive.
“What if our most delicious foods—just coincidentally—could also be healthy and environmentally sustainable?”
Menus of Change®: The Business of Healthy, Sustainable, Delicious Food Choices is a ground-breaking initiative from The Culinary Institute of America and Harvard T.H. Chan School of Public Health that works to realize a long-term, practical vision integrating optimal nutrition and public health, environmental stewardship and restoration, and social responsibility concerns within the food service industry and the culinary profession.
