Better Protein for a Better Planet®

At Improved Nature, we are on a mission to feed the growing population with better protein.  We provide nutritious, non-GMO, 100% plant-based protein that replicates the experience of eating meat, while being more sustainable and scalable.

Our Nature’s PRIME® plant-based protein is the simplest and cleanest plant-powered meat alternative on the market. Made from ONLY 1 INGREDIENT, and minimally processed, Nature’s PRIME is a complete protein with meat-like texture and neutral flavor that can easily replace chicken, beef or pork. And with a 4-year shelf-life, it’s the protein you can count on for any menu item or meal, any day of the week. 1 lb of Nature’s PRIME yields about 5 lb of plant based meat alternative after boiling!

Originally available to only businesses and institutions, Nature’s PRIME is now available to home cooks in pantry-friendly sizes.

Have Nature’s PRIME shelf-stable protein delivered directly to your doorstep.
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Businesses and institutions also can purchase prepared Nature’s PRIME, conveniently ready to add to any new and existing recipe—or simply heat-and-serve. Prepared Nature’s PRIME is chef-quality plant-based protein available in recognizable sizes and flavor profiles. Choose from our neutral flavor options to replace any meat, or try our leading chicken alternatives made with an all-natural specialty blend of flavors, or those with tasty breading too.

“A bite of comfort is exactly what we all need right about now, which is why my thoughts turned to the simple elegance of a properly pan-fried cutlet. There aren’t many plant-based alternatives shaped for this kind of task, making the “filets” from @ImprovedNature a clear winner here.”

–  Hannah Kaminsky, @bittersweet__  |   View Recipe »
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Proud Member of Plant Based Foods Association

Half of American’s agree that plant-based proteins are better for you than animal-based options.

PBFA is a dedicated group of members and supporters with the shared goal of ensuring the plant-based foods industry will thrive.

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Proud Sponsor of Menus of Change

“What if our most delicious foods—just coincidentally—could also be healthy and environmentally sustainable?”

The Business of Healthy, Sustainable, Delicious Food Choices is a ground-breaking initiative from The Culinary Institute of America and Harvard T.H. Chan School of Public Health that works to realize a long-term, practical vision integrating optimal nutrition and public health, environmental stewardship and restoration, and social responsibility concerns within the food service industry and the culinary profession.

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Non-GMO Project Verified

We are proud that our Nature’s PRIME products have earned the Non-GMO Project Verification mark. The Non-GMO Project Product Verification Program is North America’s most rigorous third-party verification for non-GMO food and products.  Third-party verification is the highest quality system when it comes to product labeling and certifications because it ensures products have been comprehensively evaluated by an independent party for compliance.