GARNER, NC – Jan. 14, 2020 –– Improved Nature, a plant-based protein company, is excited to introduce its e-commerce website, ImprovedNatureDirect.com. The new online shop exclusively features the company’s dehydrated Nature’s PRIME plant-based meat alternative product line. The revolutionary Nature’s PRIME products are made with only one ingredient and are available for purchase in 8 oz. bags, as well as bulk orders. Nature’s PRIME is ready-to-make plant-based protein offered in a variety of shapes and sizes, including filets, nuggets, poppers, tenders and more.

Improved Nature’s innovative and proprietary process turns non-GMO soy protein into plant-based food that replicates the texture and experience of eating meat. The company’s Nature’s PRIME products are easy to prepare and have a shelf life of up to two years with no preservatives added. An 8 oz. bag of Nature’s PRIME product equals 2.5 pounds of alternative meat once hydrated.

“More than half of Americans are increasing their consumption of plant-based foods. With our Nature’s PRIME product line now online, consumers can more easily enjoy and incorporate healthy plant-based protein into their regular meal planning because it’s a 1 to 1 replacement for meat,” said President and CEO of Improved Nature, Dr. Rody Hawkins. “Perhaps the best part about our Nature’s PRIME products is that they can replace proteins like chicken, beef or pork in any recipe just by adding flavoring. During the cooking process, Nature’s PRIME products can be spiced, marinated and added to your favorite recipes to create exactly what you’re craving.”

Because plant-based foods offer health and nutritional benefits, consumers are highly motivated to try them. Plant-based diets have been linked to a number of health benefits, including reducing the risk of heart disease, obesity, diabetes and cognitive decline. With Nature’s PRIME, consumers also get the nine essential amino acids human bodies need because soy is a complete protein.

Consumers are interested in trying plant-based foods for a variety of reasons, including the environmental benefits. Research suggests that if Americans shifted their diets away from meat and toward plant-based protein, it would significantly decrease carbon-dioxide emissions. Improved Nature uses sustainably sourced soy to provide high-quality nutrition. Plant protein is a more efficient and scalable source of food for the growing global population as it requires less land and water to produce.

To learn more about Improved Nature, visit ImprovedNature.com. Follow Improved Nature on TwitterInstagram (@ImprovedNature), Facebook and LinkedIn.

 About Improved Nature:

Improved Nature’s plant-based proteins mirror the comforting taste and texture consumers expect while providing advanced nutrition with a short and simple all-natural list of ingredients. The best-in-class flavor will have consumers choosing healthy plant-based proteins not just sometimes, but more of the time. Improved Nature is addressing the social and environmental pressures of population growth by feeding the world with tastily sustainable protein. To learn more, visit www.ImprovedNature.com.

 Improved Nature media contact:

Liza Deckelbaum

(919) 645-0782

lizad@thestoneagency.com

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