Improved Nature® Partners with Perky Jerky for Plant-Based Jerky Launch

GARNER, NC and GREENWOOD VILLAGE, CO – Aug. 29, 2019 –– Improved Nature is pleased to announce a new partnership with Perky Jerky to launch a plant-based protein jerky product line. Available nationwide at select retailers in September, the Plant-Based Jerky line will be Perky Jerky branded products in two flavors: Sea Salt & Pepper and Tasty Teriyaki.

Improved Nature, a new plant-based protein line, was founded by Dr. Rody Hawkins and others, and launched in 2015. Improved Nature’s proprietary process turns plant protein into plant-based meat alternatives that provide the same taste and texture consumers desire. This new partnership is meant to enhance the current Perky Jerky product line by providing a plant-based jerky option that provides high-quality protein made with minimal, clean label ingredients.

“We are very excited to partner with Perky Jerky for this new product line because they already have an excellent reputation in the industry,” said President and CEO of Improved Nature, Dr. Rody Hawkins. “Together, we have been able to produce a delicious plant-based protein jerky product that will satisfy even the most discerning jerky eater. The best part – our products are not only good for you, but they’re also good for the planet.”

Plant-based foods have exploded in popularity over the past few years. Consumer demand is quickly shifting toward plant-based proteins due to the perceived health and environmental benefits. The global market for plant-based foods is projected to reach $5.2 billion by 2020. Consumers who are interested in plant-based foods range from meat reducers and flexitarians, to meat eaters, vegetarians and vegans.

“We are thrilled about this partnership with Rody and his experienced team. They have successfully helped us create delicious plant-based jerky that aligns perfectly with our Best Tasting Jerky on Earth Guarantee,” said Brian Levin, CEO “Chairman of the Herd” of Perky Jerky.

To learn more about Improved Nature, visit Follow Improved Nature on TwitterInstagram (@ImprovedNature), Facebook and LinkedIn. To learn more about Perky Jerky, visit Follow Perky Jerky on Twitter, Instagram (@PerkyJerky) and Facebook.


About Improved Nature:

Improved Nature’s plant-based proteins mirror the comforting taste and texture consumers expect while providing advanced nutrition with a short and simple all-natural list of ingredients.  The best-in-class flavor will have consumers choosing healthy plant-based proteins not just sometimes, but more of the time. Improved Nature is addressing the rising social and environmental pressures of population growth by feeding the world with tastily sustainable protein. To learn more, visit

About Perky Jerky:

Perky Jerky, the Best Tasting Jerky on Earth, is widely known for its bold flavors, unique tender texture and healthy nutritional perks. Distribution in the U.S. exceeds 40,000 locations nationwide and includes retailers such as Whole Foods Market, Kroger, Target, Wal-Mart, Costco, The Home Depot, Sprouts, 7-Eleven and many others. For more information visit or follow @PerkyJerky on Twitter for new product releases and deals.


Improved Nature media contact:

Liza Deckelbaum



Perky Jerky media contact:

Loreene Cole

888-343-6113 ext. 1121

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